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Bright Choices Marketplace


Liazon’s flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers provide benefits to their employees.

With our defined contribution model, employers allocate a fixed amount of money per employee for benefits. Employees then select and purchase the benefits that are most appropriate for them. And with Bright Choices’ robust product offering that goes far beyond medical coverage, employees can build true protection against financial risk through a diversified portfolio of benefits.

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